The J.M. Smucker Company is an umbrella corporation with several food related brands.
I created various assets for a campaign featuring Ludacris and his single release, “The Return” and a TV spot directed by Dave Meyers. The assets included, the logo, microsite, key images, posters, ads and a limited gift box that was sent to various celebrities and influencers.
Erica Roberts — CCO, Publicis NY
Peter Dumfries — Creative Director, Publicis NY
Alan Wilson — Creative Director, Publicis NY
Typography exploration for the “THAT JIF’NG GOOD” campaign
Café Bustelo is a coffee with Latin American origins, primarily known for its iconic yellow and red cans. These illustrations express the Miami Beach and Caribbean lifestyle.
Art Direction by Guillermo Echevarría.
Folgers 1850, their premium coffee brand, is named for when the company was founded. I created these layouts for their print campaign.