Walmart is a multinational retail corporation headquartered in Bentonville, Arkansas. I was part of a design team tasked with developing projects for their chain of discount superstores.
These illustrations were inspired by the original brand identity created by the firm Turner Duckworth. They are used for seasonal promotions and special collaborations.
I created icons for the multiple services Walmart offers, from financial to repairs. This digital friendly outline style influenced the change in direction of Walmart’s current iconography.
Animation by Elizabeth Kenney.
The concept for this campaign features a mural with “Go Back Big” used digitally, in-store and on TV spots.
This is a logo exploration for a collaboration between LeBron James and Walmart.